Using Social Media to Encourage Public Engagement with Archaeology
About this event
A session delivered by Christopher Wakefield from the University of York which sold out at CIfA’s Innovation Festival earlier this year. Christopher is the archaeologist responsible for Must Farm’s online outreach and is currently working on a PhD on the same topic.
The presentation will use excavations at Must Farm (a Bronze Age settlement site in England) as a case study to discuss strategies, social media plans, content creation, generating engagement with audiences and evaluating the impact of projects. It’s designed to be practical and cover some of the key barriers to digital engagement in both commercial and community-led environments (such as client confidentiality and lack of time and resources).
Christopher’s presentation will be followed by a Q&A session to cover any key issues or questions in more detail.
WHO SHOULD ATTEND?
This event is designed for anyone who works/volunteers in the archaeology sector. There will be some brief discussion on Scottish Archaeology but the majority of the event will be applicable to everyone.
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SHARE YOUR ARCHAEOLOGY NEWS
Do you have a press release date that you want other organisations to avoid or a campaign you’d like them to share? We’ll ask for this information during the event, but you can also contact us ahead of time if you can’t make it or would rather not speak up.
Will it be recorded?
No (sorry), but you can read about Christopher’s work here.
Will there be subtitles?
The event will utilise Zoom’s closed captioning service, which provides subtitles of the spoken in-meeting communications.
Do I have to talk?
Everyone will be invited to join the Q&A and discussion, but you’re welcome to stay muted and keep your camera off for the duration of the event.
All attendees are expected to act with respect to one-another during this event and anyone making comments which we believe to be inappropriate or abusive will be removed from the event immediately.
If you have any questions or want to know more about the campaign before the event, please don’t hesitate to email email@example.com.